Photographer Simon Roberts has raced the Earth in order to capture a beautiful composite photo of sunsets all over the world as a marketing campaign for a new Citizen watch.
Canon has recently teased its fans with a campaign called “See Impossible”. Most people had hoped that it would result in a new and incredible product. However, the company failed to meet the demands of its fans, as “See Impossible” is just a marketing campaign.
As you can imagine, it did not turn out too well for the digital camera manufacturer. Fans and photographers have been disappointed by this marketing stunt and they have voiced their opinions on social channels, blaming Canon for getting them all hyped up for something that does not bring any benefits to anybody.
Well, here is an example of how you can use photography to attract positive attention from people all over the world. It is called “Chasing Horizons” and it has been created by watch maker Citizen in collaboration with photographer Simon Roberts, who had the task of shooting 24 sunsets of Earth’s timezones in a single day.
Amazing photo of 24 sunsets in one day by Simon Roberts
Citizen has introduced a new watch that comes with some pretty cool features. It is called Eco-Drive Satellite Wave F100 and it is capable of adjusting to a timezone in only three seconds.
The company wanted to prove this, so it planned a race against Earth with photographer Simon Roberts in the driver’s seat, so to speak. The artist has had “to chase the sun” in order to capture multiple sunsets in multiple timezones in just one day.
The journey has been carried in a plane flying over the North Pole. As the watch adjusted itself to a new timezone, the photographer had captured a photo of the sunset.There are 24 setting suns in the Chasing Horizons photo and they have been captured across eight timezones from UTC to UTC-7.
As you can imagine, the results are pretty interesting, proving that you can always be in places where the sun is setting down throughout a single day.
But how did “Chasing Horizons” came to be?
A flight route for such task did not previously exist, so the team has had to make its own calculations. They decided to fly around the North Pole because (in simple terms) Earth’s linear velocity is slower and its circumference is smaller.
The mission has been carried in late February 2014 when the days are long enough, as the sun does not set at the North Pole in March. It is also worth noting that navigation systems do no work in some zones across the Arctic Circle, so the pilots used physical maps, the sun’s position, and the Eco-Drive Satellite Wave F100 watch to navigate.
The whole journey has lasted a little over 24 hours and the plane has had to be refueled twice. Well, it was all worth it, as it resulted in an interesting shot depicting 24 different sunsets during the same day.
After viewfinder the video detailing this mission, you can check out more information at the project’s official website.