Canon introduced three new compact cameras, extending the PowerShot series with wide-angle and long telephoto shooters.
Canon was expected to announce new PowerShot cameras, even though it revealed the PowerShot N shooter and four other compact cameras at the Consumer Electronics Show 2013. The Japan-based company says that all new cameras support the so-called Eco Mode, a new power management technology that preserves battery life and which provides up to 30% more battery life.
Canon PowerShot Elph 330 HS
Sharing is one of the most important aspects of today’s life, says Canon’s press release. The company believes that there is no point in shooting great photos if one cannot share a great photo with his friends, therefore the Canon PowerShot Elph 330 HS comes packed with built-in WiFi and support for the CameraWindow app for iOS and Android devices.
The Canon PowerShot Elph 330 HS features at 12.1-megapixel CMOS sensor with 10x optical zoom. It is dubbed as a “multipurpose” shooter as it features a wide angle lens, ranging from 24 to 240mm. A DIGIC 5 processor is powering the camera, while low-light photography is supporting an ISO of up to 6400.
Full HD video recording has been added to the package alongside a stereo microphone, Intelligent IS, Hybrid Auto Mode, up to 6.2 frames per second in burst mode, and Smart Auto mode which detects 52 scene modes. The Canon PowerShot Elph 330 HS release date is March 2013 for a MSRP of $229.99. Three color choices will be available for consumers, including Black, Pink and Silver.
Canon PowerShot Elph 115 IS
This lower-end digital camera is powered by a DIGIC 4 processor, 16-megapixel CCD image sensor, 8x optical zoom, and a focal range between 28 to 224mm. Smart Auto mode is included in this camera as well, however, it can detect only 32 scenes, unlike the Elph 330 HS which can detect 52 scenes.
A single microphone has been added in the Canon PowerShot Elph 115 IS, but HD video recording has been comprised in this small camera. It features Canon’s proprietary intelligent image stabilization technology and the aforementioned Eco Mode that extends battery life.
The Canon PowerShot Elph 115 IS will become available this March for $169.99, but in four colors, including Black, Blue, Pink, and Silver.
Canon PowerShot A2500
This camera is also powered by the DIGIC 4 image processor found in the Canon PowerShot Elph 115 IS. Additionally, it features a 16-megapixel sensor with 5x optical zoom and a maximum focal point of 140mm. The Smart Auto mode can detect the same amount of scenes and if the owners decide to get creative, then various effects like Monochrome, Fisheye and Toy Camera are available for them.
Similar to its bigger siblings, the Canon PowerShot A2500 can record HD videos and it can provide an extended battery life while on the go, thanks to the Eco Mode. The release date for this compact camera has been set for April 2013 for a MSRP of $129.99. It will be released in three colors, including Black, Silver and Red.