According to PetaPixel, Shutterfly is rumored to buy ThisLife, a “new-on-the-market” photo storage and sharing site, in a multi-million dollar deal that will be confirmed in the near future.
One of the biggest image publishing service on the web, Shutterfly, is aiming to expand its business by purchasing another company. While its offer is quite good and customers are appreciating it, there is always room for improvement.
The next step in Shutterfly’s development is to acquire a cloud-based service for multimedia content sharing. The target is ThisLife and it seems like the two parties are in advanced talks in order to make this happen.
The California-based company became well known last year for buying successful start-up businesses which offer online and offline photo sharing and galleries. Fortunately for the users, Shutterfly made use of the businesses’ infrastructures and software, like it did in the the cases of Penguin Digital (the developer of MoPho app) or Kodak’s gallery printing services.
Alas, there is no information on how Shutterfly plans to implement the many features ThisLife has to offer, should the deal be sealed. However, the rumors state that Shutterfly might be willing to pay somewhere around $25 million for the photo sharing site.
What is ThisLife and what it can provide to Shutterfly’s customers
ThisLife is a website which enables its users to upload and share photos from popular social networks, photo sharing sites and personal computers. It provides a desktop tool that enables the user to upload not only single images, but also folders and albums, from both Windows and Mac PCs.
After the upload, ThisLife displays the images and offers the option to tag them via face recognition, linking the photos to Facebook. The photos are intuitively arranged into albums and are open for sharing and downloading.
ThisLife stands out from other photo sharing sites by being one of the most reasonable priced services, offering its users an abundance of free and premium features.
Another major advantage of ThisLife is the user interface, which is regarded as one of the smoothest in the business. This service has received support from a lot of people and it seems like there is a reason for that.
Catching Shutterfly’s attention is no small task and it will be interesting to see ThisLife’s horizontal scrolling timeline implemented in its possible parent company. Still, there is no official confirmation, yet, so we will have to wait a little longer for it. Keep an eye on Camyx for future information!