Nikon has released a second movie, called “The DAY,” in the mini-series telling the company’s history of manufacturing cameras and lenses.
In September 2011, Nikon has begun telling a story of its brand using a short video. As we were promised back then, a new video in the mini-series has been released that invites viewers to “follow the light” and “share the shimmer.” It is called “The DAY” and it is available for internet users worldwide.
CP+ 2013 Camera & Photo Imaging Show marked the perfect occasion to reveal a new video
In order to get more exposure, Nikon decided to reveal the new video during a special event at the CP+ 2013 Camera & Photo Imaging Show, which opened its doors for visitors yesterday, while journalists were granted access a couple of days earlier.
This series is aimed at people who enjoy capturing the most important moments of their lives using photography. The first brand story video was entitled “Tears” and showed how photographers can express emotions with Nikon cameras, which were able to capture the story “from the depths of emotion.”
Nikon’s “The DAY” brand story video
“The DAY” is looking to express a different kind of emotion. It is no longer about tears and sadness, it is more about living the moment and making everything more beautiful with the help of Nikon cameras. The video reminds viewers that every day is beautiful and that photographers can never tell when they will be able to capture amazing photos.
However, a major role in capturing better photos is played by Nikon cameras, that allow photographers to change the world “through the viewfinder.”
First, we can see a person looking to shoot the perfect photo during sunrise and then a flower reminding us that “life shimmers.” The video then moves on to smaller point-and-shoot cameras, in an attempt to convince viewers that little things, like compact digital cameras, can still capture special moments.
The “unexpected heroes” in our photos get a special mention, too, while the video ends with an invitation to “capture the light of imagination” using Nikon cameras.