Amazon has launched a new feature on its website, aimed at passionate photographers looking to purchase a new camera and lens kit.
Amazon is the largest retailer in the world wide web. Consumers can find almost anything they want on the website and many people say that they have never entered a store because they do their shopping online.
Anyway, the retailer has just become more appealing for beginner or established photographers who want to buy a new kit, thanks to a new feature called Lens Finder. This tool will provide photographers the perfect means to purchase the right optics for their camera.
It is aimed at beginner photographers who are just starting to get a grip on photography, so do not really know what lenses are compatible with their cameras. The feature is still in its early stages therefore users might not find all cameras in the list. However, the catalog is expected to grow in the near future.
Amazon reveals Lens Finder feature for camera shoppers
The Lens Finder allows shoppers to find lenses compatible with a camera. When the feature was first launched, it supported only two cameras: Nikon D7000
However, as hours went by, a lot more products have been added from several manufacturers, including Fujifilm, Olympus, Panasonic, and Sony.
The Amazon Lens Finder is pretty straightforward and it works amazingly well. Users simply have to enter the manufacturer, camera series, and the camera itself. This will be enough to “force” the retailer into showing a list of lenses compatible with a photographer’s camera.
Most professional photographers would know which lens to pick, but beginners are very likely to be confused, therefore this new feature is more than welcomed.
Plenty of cameras from Nikon, Canon, Fujifilm, Panasonic, Sony, and Olympus are supported
There are many Nikon cameras supported, including the D300S, D3100, D3200, D3X, D4, D5100, D600, D7000, D800, D800E, D90, and the company’s entire mirrorless lineup. Users can easily swap between DX, FX, and the 1 system with the help of the tool.
The Lens Finder also works with Olympus’ O-MD, PEN, and the E-series lineups. As for Fujifilm, only X-E1 and X-Pro 1 users can make use of the tool. Additionally, the option is available for owners of the Panasonic Lumix G and Sony A-mount / E-mount series.
It is worth mentioning that the feature is available for all Amazon US customers at no extra charge.