Jessops has officially announced that it is opening six stores and launching its online shop as of today.
The rumors have turned out to be true, as Jessops will be finally relaunched today. The company will open six stores and give the green light to an interactive online shop.
Jessops went into administration at the beginning of the year, with PricewaterhouseCoopers as the administrator. A buyer has been found quickly in the person of Peter Jones CBE, the star of a TV show, called Dragons’ Den.
Jessops launching website and six stores today, 30 more next month
Jones has officially confirmed that six stores will be opened in the following hours, while many others will go live next month. According to the British entrepreneur
Peter Jones CBE paid £2 million for the Jessops brand and assets. He will invest a couple more, to make sure that the retailer will return to successful ways.
Hundreds of jobs to be created thanks to the opening of 50 stores
A report claims that the total amount of open shops will reach 50 in the following months. The stores will get back their former employees, as many of them have been contacted by their new boss.
The stores opening today and next month will create about 500 jobs. Most positions will be occupied by the people who previously worked for Jessops. One hundred and fifty more jobs will be created by the end of the year.
Peter Jones CBE to act as Chairman and CEO
Jones also announced that he will assume the roles of Chairman and Chief Executive Officer. However, he admitted that this is a huge risk, as the “iconic British brand” may never recover. However, he expects to collect £80 million in revenue during the first year.
Apple Store-like play tables at customers’ disposal
One of the major changes consists of the addition of the so-called play tables. They will be similar to the ones found in Apple stores, where potential customers can test a product before purchasing it.
Moreover, the retailer will create the Jessops Academy, in order to offer tuition to the consumers.
For the time being, the Jessops website says that the company is “back in a flash”, although internet users cannot buy products yet.