Nikon and Sutton Images have announced a partnership which will come to fruition this weekend during the Australian Grand Prix.
Sutton Images is one of the biggest agencies which takes care of motorsport competitions. The company has been providing motorsport photography for more than 30 years. This weekend, the agency’s staff will take photos of the Australian Grand Prix using the Nikon D4 DSLR.
Australian GP will take place on March 17, 2013
The Formula 1 is the most popular racing competition in the world. This weekend, the 64th season of the F1 world championship will kickstart, as usual, in Melbourne, Australia.
Twenty-two drivers out of eleven teams will take part in the first race of the season at the Albert Park circuit in Melbourne. The actual race will take place on March 17, but Sutton Images will also take photos of the free practice sessions and the qualifications, which occur two days, respectively one day prior to the event.
Sutton Images photographers to use Nikon D4 to capture all the action during the Formula 1 race
Nikon UK President, Hidehiko Tanaka, said that more than 60% of all photographers at the London Olympics 2012 used Nikon gear. This achievement has been made possible because the company’s equipment can handle the demands of sports photography with ease, added Tanaka.
On the other hand, Keith Sutton was also happy to sign an agreement with the Japanese organization because Nikon provides a lot of support to Formula 1 photographers.
Sutton Images’ headquarters are located close to the Silverstone Circuit in the United Kingdom. Its staff consists of award-winning photographers, with an “unrivaled” experience in sports photography.
The Nikon D4 features a 16.2-megapixel image sensor, Expeed 3 image processor, 3.2-inch LCD screen, 1080p HD video recording, a pair of card slots, and live view support.
Nikon DSLR cameras are popular among movie producers, too
It is worth noting that this is not the first time Nikon announced a partnership to become an event’s official digital imaging supplier.
The latest example is SXSW 2013, where the same D4 DSLR has been chosen to capture and live-stream many of the artist performances during the festival.