HTC has announced a photo exhibition, called “Inside Street Football”, which has allowed professional Getty Images photographers to take capture street football images using the new HTC One smartphone.
The HTC One is the Taiwan-based company’s latest flagship Android smartphone that features a 4-megapixel camera. The device’s pixels are a log bigger than regular ones and they can capture a lot more light. Additionally, the camera features an integrated Optical Image Stabilization technology, just like the Nokia Lumia 920.
Things are not going well for HTC in the smartphone industry, therefore the company has decided to invest more in marketing. Since it is its flagship, HTC has heavily promoted the One. The company is now an official sponsor of UEFA, as football is king in Europe, and the One brand can be seen at all football matches.
HTC launches Inside Street Football campaign to promote the One
HTC’s passion for football will also be exhibited in the latest photo project. It has been named “Inside Street Football” and it will result in an exhibition featuring photos captured using only the Android-powered One.
All cameras are as good as the person holding them, therefore the Taiwanese manufacturer has decided to invite Getty Images photographers to “capture the passion and spirit of street football”.
Getty Images photographers have captured the action in 12 cities
The lensmen have captured photos in 12 cities in Europe and the Middle East. The list of cities includes London, Glasgow, Amsterdam, Barcelona, Stockholm, and Riyadh among others.
Professional Getty Images photographers have done a great job and their results will be displayed during an exhibition in London, from May 24 to May 28, and online at the company’s UK website.
Football and photography are two of the most popular passions in the world
HTC EMEA’s chief has appraised the exhibition, saying that football is for all and that street football is an important part of a lot of people’s lives. Street football photography is beautiful and the best people to capture it are the experienced Getty Images photographers.
Phil Blair added that a lot of people own a smartphone and that this is their main device for street photography or when capturing the action during a game of street football, so the company thought that it would be nice to combine the two to promote its HTC One.