Hasselblad has revealed that it is ready to take the digital imaging market by storm with the announcement of the first medium format camera powered by a CMOS image sensor.
Once a reputed camera manufacturer, Hasselblad has become the laughing stock of all photographers. The company has signed an agreement with Sony to “enrich product offerings” in September 2012.
This has been a very poor decision as it has consisted only of slapping some wood and leather on top of existing Sony shooters in order to ask for thousands of dollars for the end product.
As a result, photographers have punished Hasselblad in the worst way possible: buying cameras from other makers. Eventually, Dr Larry Hansen has been fired from his position as Chief Executive Officer and Ian Rawcliffe has been appointed in his place.
Hasselblad H5D-50c announced as the world’s first medium format camera to feature a CMOS image sensor
Turning things around will not be very easy, but the new CEO has some interesting plans. According to a press release posted on the company’s website
The company will try to take on Leica, Pentax, and Phase One among others by introducing the first medium format camera with a CMOS image sensor. For the time being, all MF shooters are powered by a CCD sensor. These cameras are simply amazing, although very expensive.
Knowing Hasselblad and CMOS sensors, it is very likely that the H5D-50c will be a very expensive device. However, it is too early to draw any conclusions as some technical details still need to be ironed out.
50MP-powered Hasselblad medium format camera to become available in March 2014
The Hasselblad H5D-50c medium format camera release date has been set for March 2014, but the price tag is something that remains unknown for now.
Product Manager Ove Bengston says that H5D-50c’s advantages over the competition will be high ISO sensitivity performance, long shutter speed, fast continuous shooting modes, better Live Video, and Multi-Shot support.
The company is aiming to provide a camera suited for the needs of professional photographers who demand a large set of features and high image quality.
H5D-50c is only one of the many Hasselblad innovations coming this year
On the other hand, CEO Ian Rawcliffe says that the Hasselblad H5D-50c is only the first medium format cameras to be released on the market in the following months.
He hinted that the Swedish manufacturer will go back to its medium format roots and that the upcoming innovations will help the company to reclaim its place as one of the leaders in imaging technology.