Canon has revealed its intention to take the mirrorless industry more serious with the introduction of the EOS M3 camera, which will be released in Europe and Asia.
Mirrorless camera fans have not been very kind on Canon. However, there is a good reason for that as the company has not showed that it is very interested in this market segment.
Things could take a turn for the better today, as the brand new Canon EOS M3 comes with an improved design and specifications list over those of its predecessors.
Canon EOS M3 introduced with many improvements over its predecessors
The Japan-based company promises that the new Canon EOS M3 is packing the power of EOS cameras in a much smaller package.
The manufacturer invites photographers to become creative with the help of a 24.2-megapixel APS-C CMOS sensor and DIGIC 6 processor, which can also be found in the new EOS 750D and EOS 760D DSLR cameras.
This mirrorless shooter employs a 49-point Hybrid CMOS AF III autofocus system that offers quick and silent autofocus even in low-light conditions.
Canon EOS M3 features a 3-inch LCD touchscreen on the back that tilts up by 180 degrees, allowing users to frame their selfies properly. The camera supports Touch AF, so users can simply tap on the touchscreen to focus.
On top of the device, a new exposure compensation dial has been added. The grip is bigger and should be more comfortable. Overall, the EOS M3 is simply better than its predecessors and should be more welcomed than the EOS M and EOS M2.
NFC has been added into the Canon EOS M3 alongside WiFi connectivity
Canon EOS M3 features an ISO sensitivity range from 100 to 12,800. However, the maximum sensitivity can be expanded up to 25,600.
Its shutter speed range sits between 1/4000th of a second and 30 seconds. The mirrorless camera comes with a continuous shooting mode of up to 4.2fps.
A pop-up flash is available along with an autofocus assist light, which will come in handy in low-light environments. An external flash, with a sync X speed of 1/200s, is supported via the hot-shoe.
The shooter can record full HD videos at up to 30fps and offers built-in USB 2.0, miniHDMI, and microphone ports.
Photographers can remotely control their Canon EOS M3 using its built-in WiFi connectivity. WiFi connectivity can also be used for transferring files to a mobile device along, which can be done via NFC as well.
Availability information about the new EOS mirrorless camera
The Canon EOS M3 mirrorless camera features a battery life of 250 shots on a single charge. It is not environmentally-sealed, so make sure you keep it away from dust and water.
The shooter measures 111 x 68 x 44mm / 4.37 x 2.68 x 1.73-inches, while weighing 366 grams / 0.81 lbs.
It will be released in Europe and Japan as of this April. In Europe, it will cost €769.99 and in the UK £599.99.
Unfortunately, Canon is not planning to bring it to the US officially.