Canon’s final announcement of the day consists of the PowerShot ELPH 350 HS, a low-end point-and-shoot compact camera replacing the PowerShot ELPH 340 HS.
“Circle in a Box” is a design idea that has been applied by Canon to its PowerShot ELPH series of point-and-shoot cameras. The Japan-based manufacturer continues this legacy with the introduction of the PowerShot ELPH 350 HS, which comes packed with new features to replace the older PowerShot ELPH 340 HS, a compact camera unveiled at CES 2014.
Canon PowerShot ELPH 350 HS announced with 20-megapixel image sensor
It would have been a pity for Canon to end this day without officially announcing a compact camera. The PowerShot G3 X does not qualify, as the company has only confirmed the development of this shooter, while its announcement event will take place sometime in the future.
The brand new Canon PowerShot ELPH 350 HS has learned a few tricks since its predecessor’s CES 2014 unveiling.
It comes packed with a 20.2-megapixel 1/2.3-inch-type CMOS image sensor and a 12x optical zoom lens. Although the latter has been found in its predecessor and offers a 35mm focal length equivalent of 25-300mm, the sensor is an upgrade from the 16-megapixel version found in the PowerShot ELPH 340 HS.
The maximum aperture of the lens stands at f/3.6-7.0 depending on the focal length. The image stabilization technology comes from an Intelligent IS system that delivers shake-free photos.
A point-and-shoot camera with built-in WiFi and NFC
The specs list of the Canon PowerShot ELPH 350 HS includes a built-in flash and a maximum ISO sensitivity of 3,200.
Photographers who are familiar with the ELPH 340 HS know that this camera features built-in WiFi and NFC. Thankfully, Canon has not removed these features from the new model, so you will be able to find them in the ELPH 350 HS as well.
On the back of the camera, photographers will find a 3-inch 461K-dot LCD screen for framing photos and videos. This compact model captures only JPEG photos, but it records full HD videos.
It will be released in black and silver colors as of April 2015 for a price tag of $209.99, a bit more expensive than its forerunner. It is available for pre-order at Amazon, Adorama, and B&H PhotoVideo.
In other markets, it will be known as the Canon PowerShot IXUS 275 HS, but it will come packed with an identical design and specs list.