The Camera & Imaging Products Products Association (CIPA) has published the camera and lens sales report for June 2015, revealing that the worldwide digital imaging market showed small signs of recovery when compared to June 2014.
There is a crisis on the digital imaging market as sales of cameras and lenses continue to drop. For a number of years, some people have claimed that smartphones are not affecting shipments of dedicated cameras. However, that time has passed as the reports for the first half of 2015 are once again showing that sales of digital cameras and lenses are not recovering, despite a fairly strong June 2015 for DSLR and mirrorless camera sales across the world.
The Camera & Imaging Products Products Association (CIPA) report for June 2015 is showing that shipments of dedicated digital cameras were down 7.5% in June 2015 when compared to June 2014. Moreover, the camera shipments during the first half of 2015 are down by 15.2% when compared to the same period of 2014.
Strong DSLR and mirrorless camera sales not enough to nullify total shipments drop in June 2015
In June 2015, more than three million cameras were shipped worldwide. This amount is 7.5% smaller than the total worldwide shipments recorded in June 2014.
Compact camera sales were down 17.3% in June 2015 when compared to the same month in 2014. However, good news is coming from the ILC market, as sales were up 13.1% in June 2015 when compared to June 2014.
The report is showing that DSLR shipments were up by 10.2%, while mirrorless camera shipments increased by 21.8% month-over-month. Nevertheless, the ILC shipments were not enough to compensate for the drop in compact camera shipments.
Another interesting aspect consists of the fact that total camera sales increased in Japan by 11.6% and in Europe by 14.2%, respectively. On the other hand, they went down in the Americas by 19.3%.
Across all markets, the biggest increase was recorded by mirrorless camera sales in Europe as they went up by 39.5% in June 2015 when compared to the same month a year ago. On the other hand, one of the biggest drops was registered by compact camera shipments to the Americas due to a 30.1% plunge in June 2015 when compared to June 2014.
Total camera shipments down worldwide in 1H 2015, CIPA report shows
Shipments of digital camera sales decreased during the first half of 2015 when compared to the first half of 2015. More than 16.8 million units were shipped worldwide in 1H 2015, representing a 15.2% drop when compared to 1H 2014.
CIPA’s report is showing that compact cameras took a 20.6% dive across the world, while interchangeable lens cameras only took a 3.8% hit year-over-year. More than 10.7 million compacts and over 6.1 million ILCs were shipped in 1H 2015, the report shows.
DSLR shipments went down by 4.9%, while one could say that mirrorless shipments stagnated as they decreased by only 0.3% worldwide in 1H 2015.
Sales are down everywhere: Japan recorded a drop of 12.3%, Europe recorded a drop of 13.6%, while the Americas recorded a drop of 16.5%.
Whereas interchangeable lens camera shipments are down in both Japan and Europe, they have increased in the Americas. Total ILC sales are up by 7.7% thanks to a 6.3% increase in DSLR and to a 16.2% increase in mirrorless shipments.
Good news: worldwide lens shipments actually went up in June 2015
CIPA is also looking at the total shipment of interchangeable lenses. For the month of June 2015, digital imaging companies shipped more than 1.9 million lenses, which represents a 5.8% increase when compared to June 2014.
In Japan and Europe, lens shipments grew by 37.9% and 2.1%, respectively, while they declined by 1.2% in the Americas.
A rundown of lens destination for the whole world reveals a 7.4% growth of sales of lenses for full-frame cameras and a 5.3% rise of sales of lenses designed for cameras with sensors smaller than full-frame.
Overall lens sales declined in 1H 2015 compared to 1H 2014
Despite a recovery in June 2015, overall lens shipments during the first half of 2015 diminished by 3.3% across the world. More than 10.4 million units were shipped in 1H 2015, but this amount was not enough to catch up with the one recorded in 1H 2014.
In Japan, more than 1.6 million units were shipped, amounting for a 4.1% decrease. In Europe, over 2.6 million lenses were sold, so a 12.1% decline was recorded. The surprise is coming from the Americas, where more than 2.6 million optics were also sold. Additionally, this amount translates into a 4.5% growth in 1H 2015 when compared to 1H 2014.
However, the redemption recorded in June 2015 was not enough to save the first half of the year in Japan and Europe. As you noticed, things were different in the Americas, where the shipment growth would have been even bigger if it were not for a small decline in June 2015.
The next report for lens shipments will be out next month, so it remains to be seen whether or not lens sales will continue to sell at a fairly steady pace.
Moreover, we are anxiously waiting for the July 2015 numbers to see if the ILC sales manage to neutralize the drop in compact camera sales.