Canon is once again rumored to announce a replacement for the popular EF 100-400mm f/4.5-5.6L IS USM lens by the end of 2013.
The Canon EF 100-400mm f/4.5-5.6L IS USM lens was released back in September 1998. It is one of the most popular optics the company has ever released. This might be the reason why an upgrade has been delayed for so long, as photographers continue to enjoy it to this day.
Canon EF 100-400mm f/4.5-5.6L IS USM II lens definitely launching this year
Insider sources are now stating that the Japan-based company will finally release a new version of the product by the end of this year. This lens has been rumored several times and it seems like it will make an appearance along with four other lenses in 2013.
Canon has patented the new lens a couple of years ago, while many other patents referring to the EF 100-400mm optic have been approved in recent times.
According to the latest report, the new Canon lens will most likely be introduced in late summer or early fall.
Canon 7D Mark II DSLR camera will be announced as well
The rumors do not end at this lens, as the Canon 7D Mark II will also be announced during the same event. Sources have revealed that the Japanese company feels that the two products are the perfect combination for any photographer.
Additionally, the 7D Mark II and the 100-400mm lens will be used in a special marketing strategy, which should attract a lot of new customers.
Digital camera sales have dropped in recent times, therefore companies are forced to adopt more aggressive marketing campaigns, so it would not be very surprising for Canon to try and draw more attention to its digital imaging lineup, as the competition is fiercer than ever.
Unfortunately, the source has not revealed any new features or the pricing of the DSLR camera and, as one would expect, the same details regarding the lens have remained unbeknownst to us for the time being.
Once again, it is worth reminding that this is just a rumor and the Canon 7D Mark II or the EF 100-400mm f/4.5-5.6L IS USM II lens may not be introduced on the market at all.