Sony is rumored to introduce an NEX-7 replacement in the fall of 2013, along with a new JPEG engine that will provide superior image quality.
Sony has been rumored to announce a NEX-7 successor for quite some time. The replacement was supposed to be called NEX-7n and to be revealed this April or during this spring. However, April is now gone, while May is rapidly nearing its end and there are no new mirrorless cameras in sight.
Sony NEX-7n mirrorless camera gets renamed and delayed until fall 2013
Although the NEX-7n tag is said to have been abandoned, a new name has not been selected yet. The Japan-based company is still sorting out the details and it appears that these orders came from Sony’s CEO himself, Kazuo Hirai.
Name and roadmap change orders came directly from the top
Mr. Hirai has been instated as CEO on April 1, 2012. He has been assigned the difficult task of reshaping the company and re-thinking its plans for the future.
Although Sony is not doing so well, the signs are good and analysts believe that the corporation should return to success soon.
Despite the fact that most employees and executives are focused on the PlayStation 4 launch, Sony cannot afford to ignore other segments, including the digital imaging market.
New Sony NEX camera release date is October 2013 with announcement event scheduled for late summer
The new Sony NEX camera will be unveiled during an event which will take place this summer.
The release date of the mirrorless camera is scheduled for October 2013 and will remain like this if everything goes according to internal plans.
Additionally, the device will feature a huge image sensor that will shed the anti-aliasing filter. Ditching the optical low-pass filter will ensure that photographers capture sharper images.
Sony’s new NEX mirrorless camera will feature new “Honami” JPEG engine
Another great piece of news is represented by the new JPEG format. Sony has been working on a new engine for quite some time, as JPEG images captured with the company’s products are not of the highest standard, like they are on Canon, Nikon, and Fujifilm cameras.
The new JPEG engine is said to be called Honami. This codename is also being used for an upcoming Sony Xperia X1 smartphone, which will reportedly feature a 1/1.6-inch of 1/1.5-inch image sensor.
The Sony Honami smartphone will rival the Nokia 808 PureView and should turn the balance in the company’s favor when battling against Android makers such as Samsung, HTC, and LG.