Canon might be developing a medium-format DSLR camera, as the company is currently investing a lot of money in a Europe-based medium-format camera manufacturer.
The financial crisis has affected all people and companies across the globe. Digital camera makers have taken a huge blow, but their situation is getting worse by the day, as smartphones sales are increasing and they are eating the market share of compact cameras.
Canon is developing a medium-format DSLR camera
Details are pretty scant at this point, but it is not the first time the Canon medium-format DSLR has been mentioned. The company has been rumored to launch such a camera in the past, but nothing has materialized so far.
Canon medium-format DSLR to feature Phase One image sensor
Not too long ago, Canon was rumored to purchase Hasselblad. However, the talks between the Japanese and Swedish companies are said to have broken down.
This time, the EOS maker is pointing its gun in another direction. The target is still European, it makes medium-format shooters, but it is not Hasselblad.
It appears that the most likely candidate is Phase One, as Canon is already rumored to pump a lot of money into this manufacturer.
Canon to add a 36 x 36mm sensor into its medium-format camera
Medium-format is bigger than full frame. The latter is considered the standard in digital photography, carrying over its reputation from film.
A 35mm sensor measures 36 x 24mm, while the most common medium format is 48 x 36mm. However, they can get much bigger as well as smaller. It appears that Canon will choose the smaller version, as its upcoming device is rumored to feature a 36 x 36mm image sensor.
The Canon 2FF medium-format DSLR will not mean that Phase One is selling its business. The two companies are merely working together, so it remains to be seen whether consumers will witness some results in the near future or not.