Nikon has revealed a special teaser for the retro-styled D4H DSLR camera, touting that “pure photography” will be in the hands of the photographers again.
After the launches of the D610 and D5300, Nikon is preparing to introduce a new DSLR for consumers. Apparently, this device is more important than the other two, as it is worthy of being teased by the Japanese company.
Teasers are usually made for big events in order to gain momentum and build some hype around the launch. As a result, the so-called D4H DSLR camera has appeared alongside the new 50mm f/1.8 AF-S Nikkor lens in a video teaser.
Nikon releases “Pure Photography” teaser for the retro-styled D4H DSLR camera
Nikon says that this is “Pure Photography #1”, suggesting that we may see even more of these before the purported November 6 announcement event.
The Japan-based manufacturer also explains why it is all about pure photography and what it means by that. Apparently, “it’s in my hands again” – “my hands” referring to yours, mine, and every other photographer out there.
The video shows a man standing in a field between some mountains and doing some landscape photography in the process, before being interrupted by the end of the teaser.
Clicking wheel sounds in the video are definitely pointing at something “retro”
The sound is also very important in the teaser. The subject of the movie sets his camera, which makes a couple of amazing clicking sounds. As the rumor spoke about a retro-styled camera with an F3-like design, these sounds confirm that there are lots of reasons for joy, as Nikon is going back to the basics.
The D4H is supposed to be a hybrid camera with a hybrid viewfinder and shutter. The VF will combine electronic and optical elements, allowing photographers to shoot with the mirror locked-up and the shutter will include both mechanical and electrical parts.
Nikon will sell the shooter in three versions, including all black, all chrome, and black & silver.
Nikon D4H specs have already been leaked
It will be sold for $3,000 body-only, while the 50mm f/1.8 lens kit will cost $3,300. Speaking of the new lens, it can be seen in the teaser for a brief time. Watch the video and decide whether it is worth the hype or not.