Canon is rumored to strike a partnership with Fujifilm in order to get permission to start manufacturing lenses for X-mount mirrorless cameras.
Mirrorless camera sales are growing in Japan. Some people say that it is only a matter of time until the European and US markets will both follow the same path.
Despite all that, Canon is one of the companies which are struggling to put their fingerprint on the MILC business, so it appears that the Japanese maker is planning a different strategy.
According to an inside source, Canon is working on X-mount lenses and is waiting for Fuji’s approval to launch these products onto the market.
Canon X-mount lenses rumored to be under development and to be announced soon
Canon has shipped the highest amount of interchangeable lenses, as the company has announced the making of the 100 millionth EF lens this year. There are some high quality optics in the EF line-up, but the manufacturer has failed to attract customers in the mirrorless industry.
The next best thing that you could do to be profitable in this segment would be to launch optics for one of your competitors. It appears that Canon X-mount lenses are in the works as the company has successfully created a way to make its EF-M lenses to communicate with Fujifilm X-mount cameras.
The problem is that Canon would need Fuji’s approval to launch an X-mount lens with electronic contacts, so that the camera can autofocus or read the aperture settings among others. According to the source, the approval will be granted soon and an official announcement will be made shortly after that.
Why Fujifilm X-mount lenses?
The source has not said why Canon will port its EF-M lenses to Fuji’s X-mount cameras. However, some reports are suggesting that Fujifilm is selling more units when it comes to its mirrorless competitors, including Olympus and Panasonic.
Furthermore, the X-mount cameras have APS-C-sized image sensors, while Olympus and Panasonic are offering only Micro Four Thirds shooters. Since Canon’s EF-M cameras have APS-C sensors, it would make sense to port lenses to similar types of devices.
Last but not least, Sigma is also rumored to launch X-mount lenses at the Photokina 2014. Fuji’s line-up is gathering more and more attention, but let’s not jump to conclusions, yet, but wait for the official announcement.