Canon is once again rumored to be developing a medium format camera after it has been revealed that the company is asking some select photographers what they think about the medium format.
There have been multiple mentions regarding Canon’s alleged attempt to join the medium format sector. A few voices have noted that the Japan-based company may seek to enter the big stage, where Phase One, Pentax, and Hasselblad are some of the most notable players.
The EOS maker has denied the rumors so far and there is no Canon medium format camera available on the market. However, things may change in the near future, as an insider has revealed that the company has begun addressing questions about MF cameras to some of its most important users.
Canon is allegedly inquiring select users about the medium format
It appears that Canon has conducted a survey with its “key users”, which usually does not contain anything related to the medium format category.
The usual stuff has been present in the questionnaire, including the image quality of cameras and lenses, how photographers are using their cameras, and what lenses they would like to see in the future.
Beside these conventional topics, the company has allegedly slipped in some questions about medium format cameras. The source said that this “was new”, but failed to reveal more details about the subject.
Canon medium format camera could enter the big stage soon
These allegations have a perfect timing. The Photokina 2014 is considered as the biggest digital imaging event in the world, so it would make sense for Canon to reveal its new plans at the event.
Even if the company does not publicly unveil its medium format camera at the Germany-based fair, it could still present it to some select photographers and gain some important feedback.
The Japanese manufacturer has repeatedly said that it is considering to focus on more professional areas of the photography industry because the consumer market is decreasing.
Still, a questionnaire and a small claim are hardly confirmations that Canon is cooking something new. However, a lot of smoke has surfaced in recent times, so it would not be surprising to see a Canon medium format camera in the near future.
Nikon is also rumored to join the medium format war
Sony is the main supplier of medium format image sensors. The company is the manufacturer of the big-megapixel sensors found in the Phase One IQ250, Pentax 645Z, and Hasselblad H5D-50c – the first three MF shooters with CMOS shooters.
The rumor mill has previously mentioned that Nikon is also preparing a MF camera which is coming at the Photokina 2014