Canon is rumored to be on the verge of joining the action camera industry, following the company’s hints about its future in its annual report for the year ending on December 31, 2014.
On March 30, 2015, Canon filed its annual report for the year which ended on December 31, 2014. Usually, these reports are not interesting to photographers, although they include some information about the company’s future direction.
The latest report is an exception to the aforementioned stereotype, as it includes a few intriguing details, which have been picked up by the rumor mill. It is believed that a Canon action camera is in the works and it would rival GoPro with a device providing an improved image quality over its competitors.
Canon action camera could rival GoPro with better image quality
In its annual report for 2014, Canon acknowledges the fact that the camcorder market is “shrinking” and that the trend will continue. However, the company says that other camera categories are growing and that things are expected to continue in this direction.
The Japan-based manufacturer is proposing a solution to this issue, saying that it should extend its offering to more markets. As a result, the Canon action camera rumors have started.
Canon says that its action camera would immediately have a major advantage over its competition: image quality. Its technologies offer more resolution, more definition, and better image processing.
While the company does not specifically say that it will join the action industry soon, we may hear some news in this regard at the National Association of Broadcaster Show 2015 starting on April 11.
Some 4K devices might be revealed at NAB Show 2015 by Canon
We already know that the company is working on entering the consumer 4K market. A 4K fixed-lens camera has been introduced at an event in China and everybody said that it would compete against the Panasonic GH4. However, the device should be considered a rival to the Panasonic FZ1000, which consists of a bridge-style camera with a fixed-lens and 4K video recording support.
The unnamed Canon 4K camera is also rumored to show up at NAB Show 2015, but we should not rule out the announcement of an EOS mirrorless camera capable of shooting 4K footage. The 2014 annual report states that the MILC business will grow, as the demand for cutting-edge video recording is on the rise.
There is not much time left until the NAB 2015 event, so we may hear some new gossip talks soon. Keep an eye out for more info!